Yvonne West heads up her own consultancy firm after recently leaving the retail world.

Yvonne had been in Sainsbury’s Supermarkets for 17 years heading up their prepaid department. She was pivotal in moving the Sainsbury’s product from paper to plastic as well as developing a business to business operation bringing in over £70 million a year. Yvonne’s role expanded dramatically when Sainsbury’s was first to market in 2006 with their gift card mall which has become a leading mall in Europe and a shining example of its kind.

Yvonne has been involved in the prepaid world for over 25 years, starting out at The Burton Group, then to House of Fraser and became Managing Director of The Voucher Shop, a start up business aimed at salary sacrifice and voluntary benefit schemes. She has been instrumental in the development of the UK Gift Card and Voucher Association and been Chairperson for the past year. She is also currently on the Board of the Prepaid International Forum.

With her dedication and passion Yvonne believes in maintaining high quality standards in all areas of prepaid commerce.